James Bond producers Barbara Broccoli and Michael G. Wilson have vowed to keep the iconic British spy in movie theatres, despite streaming giant Amazon’s $8.45 billion acquisition of 007 studio MGM.
It’s still unknown how long a theatrical window the films may have before eventually landing on Amazon Prime Video, but one thing is crystal clear: “No Time to Die,” Daniel Craig’s swan song as Bond, is on track to hit cinemas on Oct. 8.

Eon Productions, which is owned by the Broccoli family, have been stewards of the film series dating back to Bond’s first on-screen appearance in 1962’s “Dr. No.”

Under a deal first hammered out by Albert “Cubby” Broccoli, MGM has the right to finance and distribute all of the Bond movies, and the studio splits the profits with Eon. However, Broccoli’s heirs and Eon’s chiefs, Barbara Broccoli and her half-brother Michael G. Wilson, still have final say on everything from the film’s marketing and distribution plans to Craig’s successor. Together, they have unprecedented creative control over the franchise.